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The New York Sun,
July 25, 2005
Lunch at the Tribeca Grill
A Rare Dealer in Unlisted Real Estate
BY PRANAY GUPTE - Special to the Sun
July 25, 2005
http://www.nysun.com/article/17520Georgia Malone has succeeded by
surviving.
She survived a turbulent childhood. She survived a gas explosion that
leveled her parents' home. She survived a teenage romance that went
nowhere. She survived the rigors of being a litigator in Manhattan, and,
indeed, flourished in that role.
And she survived non-Hodgkin's lymphoma.
"I've seen adversity," Ms. Malone said. "I've seen the toughest things
that life can throw at you - and I'm still here."
Her game now is as one of the most successful deal makers in commercial
real estate. Ms. Malone is among a handful of New Yorkers who specialize
in "off-market transactions" - properties that aren't listed - meaning
she doesn't bid on properties but instead offers deals to clients at a
non-negotiable price.
Last year, she acquired 32 such properties for her clients, for a total
of $500 million. Last April, one of her properties fetched $240 million.
By December, Ms. Malone's sales for 2005 will have exceeded $1 billion.
So it was with particular relish that, a few weeks ago, she bought a
place for herself on Long Island. It's in the tony community of
Westhampton. It's on the ocean. It signals at once that Ms. Malone
belongs to that cohort of New York that summers outside the city.
And, perhaps most of all, Westhampton is a long way - metaphorically, at
least - from Brooklyn, where Ms. Malone was born into an Italian
immigrant family; from Boston University, where she read classics while
working as a waitress to put herself through school, and from the New
England School of Law, where she found courses far too boring for her
eclectic mind.
Law school wasn't a course of action that her mother Emma necessarily
advocated.
"When I told her that I was going to study law, she said, 'You're very
beautiful, so marry wealthy,' " Ms. Malone said.
That was one piece of maternal advice that she pushed aside, albeit
tactfully. "My mother thinks I'm the smartest, most competent woman
around," Ms. Malone said.
Just as well that Ms. Malone got her law degree.
"Law school taught me analytical thinking," she said. "That, combined
with my traumatic childhood, probably made me very driven."
Her drive landed Ms. Malone at a New York law firm, Borah, Goldstein,
Altschuler, & Schwartz, where, among other things, she practiced real
estate law. The job taught her "incredible discipline."
"My skills are very sharp as a result," Ms. Malone said. "My discipline
comes from years of being a litigator in high-pressured New York."
By the time she was 31, she'd become a senior partner. She'd acquired a
formidable Rolodex. She was making big money. She moved in those social
and professional circles that qualify as glitzy, making her part of a
unique set of New Yorkers who know one another mostly by their first
names and informally relay suggestions that often result in lucrative
business.
That was when Ms. Malone was diagnosed with cancer.
"It was a wake-up call for me," she said.
She decided to give up her law practice. She sold her partnership. She
sold her townhouse. It was the first time since she was 15 that she
hadn't worked.
"I learned that you make your own destiny," Ms. Malone said. "Most of us
are so busy rushing around that we don't live enough in the present. We
miss out on so much."
While she didn't miss the stress of litigation, she nevertheless yearned
to be back on the professional track.
And so it was that, in 1998, she formed her own company, Georgia Malone
& Company. After all, she'd had excellent contacts in the real estate
industry. She was a known figure. There was all that legal expertise.
She'd helped so many people make real estate deals that making deals for
herself became at once an appetizing proposition.
It became a rewarding one, too. For starters, she was able to
participate in the development of the Battery Park City entertainment,
retail, and Embassy Suites Hotel complex, the 465-room Hilton Hotel in
Times Square, and 9 West 20th St.
But the lessons of her earlier avatar are seldom far from her mind. Ms.
Malone said she often recalls John Lennon's ballad: "Life is what
happens to you while you're busy making other plans."
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